Small Business

Directory of Small Business News:

Word-of-mouth marketing can give any campaign extra legs

Bills, bills, bills: How to add marketing strategies to your billing mailings
By: Bill Laforme December 8, 2009
The first thing a business should do when planning its billing strategy is to ensure that the bill comes on official company letterhead, in an envelope that matches.

Integrating email and direct mail marketing may offer the best return for small businesses
By: Bill Laforme December 7, 2009
While email marketing is often considered an economical way for small business owners to get their message to the masses

Celebrate in style: Holiday parties that do not break the bank
By: Bill Laforme November 26, 2009
Retailers have a tall order ahead of them this holiday season, faced with less confident consumers and cost-cutting shoppers.

Make the most of the holiday shopping season with direct mailing campaigns
By: Jenna Weiner November 25, 2009
To ensure that people remember your company and the representative they talked to, business cards are crucial.

Customer feedback campaigns: Sometimes you just have to ask
By: Bill Laforme November 24, 2009
Customer input is one of the most essential tools a small business can have.

The power of 'free'
By: Jenna Weiner November 23, 2009
One way to do so is through postcards or business card-sized handouts, given to company representatives who then distribute them in high-traffic areas during busy times of day.

Local businesses claim marketing and advertising presence on social networks
By: Bill Laforme November 18, 2009
20 percent of advertising spending on social networking sites comes from local small businesses. These local businesses will account for $641 million of the $3.3 billion that will be spent in 2009 on social networking.

Website maintenance boosts business's bottom line, experts say
By: Jenna Weiner November 17, 2009
Using web analytic tools or consultants, small business owners are advised to check the website statistics and functionality, as well as the linkbacks and search engine results.

Sweet success - the story of Johnny Cupcake
By: Bill Laforme November 16, 2009
Johnny Cupcake - who is actually Johnny Earle of Hull, Massachusetts - started his t-shirt empire by selling out of a suitcase after gigs he played with his band, he recently told Inc. magazine.

Outsourced mailing services reduce business costs while engaging consumers
By: Jenna Weiner November 15, 2009
Any small business owner could tell you that times are tough, and many will also tell you that they have had to cut back or control their costs to stay afloat. .

Print mailing services increase brand building, boost website views
By: Bill Laforme November 14, 2009
Direct mailing services such as postcards and flyers may be one of the more traditional marketing strategies when compared to the social media and web 2.0 revolution, but they are also one of the most successful.

Direct mailing services using trigger marketing create impact through relevance
By: Jenna Weiner November 13, 2009
Savvy small business owners and marketing professionals know that direct mailing services are important marketing tools, not only for generating sales but also for customer retention, brand building and expanding a client base.

Magnets rely on exposure to reinforce brand, improve sales
By: Bill Laforme November 10, 2009
When it comes to marketing, visibility is everything. The key to a successful marketing campaign is brand building, creating a strong presence for your company that is linked not just to its name or product.

Advertising having mixed results among consumers
By: Jenna Weiner November 9, 2009
A recent poll suggests that companies aren't necessarily capturing the interest of potential customers with their current advertising campaigns.

Business Cards key to networking
By: Bill Laforme November 7, 2009
As social networking sites such as Facebook and Twitter have increased in popularity, some small business owners may feel that going digital is the only way forward.

Advertising industry could be picking up again
By: Jenna Weiner November 6, 2009
One positive sign for people in businesses like graphic design and custom printing is a perceived upswing in the advertising industry.

Small businesses casting wide net for freelancers
By: Bill Laforme November 1, 2009
Small businesses are reportedly taking advantage of the recession and technology
to hire freelance talent from all over the world.

Direct mailing: the original web 2.0
By: Bill Laforme October 13, 2009
Despite the large amount of press given to social media and other web 2.0 marketing strategies, 97 percent of businesses are not convinced, said a recent survey from Emailvision.

Small businesses rely on independent contractors for skilled services
By: Jenna Weiner October 12, 2009
A small-business person in a company of one can look to the world like a very large company and have access to all kinds of services - and that's largely because of this kind of model

Online video contests have potential for huge marketing benefits
By: Bill Laforme October 11, 2009
One of the latest trends in small business marketing is online video contests, which encourage brand loyalty and consumer engagement while riding on consumer-generated and viral marketing trends.

Marketing budgets cut by 20 percent, SMBs turn to social media
By: Jenna Weiner October 10, 2009
Forrester research - which showed a 20 percent reduction in marketing budgets - means for small business owners.

Keep the customer in mind to capitalize on email marketing's high ROI
By: Bill Laforme October 9, 2009
Email marketing is an increasingly valuable tool for small businesses, as the rapidly-growing strategy boasts a particularly high return on investment and improvements in customer retention.

Social networking has little branding influence on consumers, survey finds
By: Jenna Weiner October 8, 2009
Social networking sites are not necessarily more effective than traditional marketing platforms such as custom printing and newspaper ads in increasing brand awareness and improving public opinion.