Top Questions about Branding

• What is a Brand/Branding?

  Brand/Branding is a concept consisting of a company's values, messaging, visual identity, and other characteristics to represent and promote a product or service.

• What is a Thumbnail?

  A thumbnail is typically a small, rough hand-drawn sketches of possible design concepts. Thumbnails serve as visual aids to help the development of full design concepts.

• What is an Icon?

  An icon is an image, mark or symbol that visually represents an action, object brand or other similar item.

• What is a Symbol?

  A symbol is a pictorial logo consisting of a non-abstract shape or mark to represent a brand.

• What is an Abstract Mark?

  An abstract mark is a pictorial logo consisting of an abstract shape or symbol to represent a brand.

• What is an Emblem?

  An emblem is a design that represents a group or concept; in business, it typically encloses a brand name or logo. Examples of emblems include badges and seals.

• What is a Brandmark or Trademark?

  Also known as a logomark, a brandmarktrademark

• What is a Logotype?

  A logotype, also known as a 'wordmark', refers to the visual representation of a brand using its name as the design.

• What is a Lettermark?

  A lettermark, also known as a 'monogram logo', is a stylized design containing the abbreviation or acronym of a brand name.

• What is a Wordmark?

  A wordmark, also known as a 'monogram logo', a stylized design containing the abbreviation or acronym of a brand name.

• What is a Watermark?

  A watermark is a translucent marker placed over a printed photo, or digital image or design. A watermark identifies the copyright owner.

• What is a Mascot?

  A mascot is a pictorial logo consisting of a character or spokesperson to represent a brand, such as an animal or person.

• What is Styling?

  Styling is a design guide indicating styling and formatting standards to ensure uniform representation of a brand.